When approaching the design for the Hamlet performance logo I wanted to accomplish a couple things. I wanted to include an image or motif that was recognizably Hamlet. I went back and forth between a couple of ideas, but ultimately, I decided to go with the iconic skull. This is a symbol that most people, whether they are avid readers of Shakespeare or not, know and associate with Hamlet.
I also wanted the logo to have a deeper meaning and message that an audience could unpack. I accomplished this by using a fairly simple vector design of a skull in profile. I used two of them and aligned them slightly offset so that you could see the different colors. This represents the two versions of Hamlet that we see struggling throughout the play. We have the sane Hamlet who is contrasted with the “mad” Hamlet. This contrast is represented through the different colors; A more vibrant and intense red symbolizes the Hamlet that is driven mad while the gray one underneath symbolizes his slowly waning sanity. Lastly, I made the creative decision to make the logo a simpler design. I organized it so that the emphasis was on the title. I used the sans-serif font Europa in bold to emphasize and make it easy to read. Aligning the skulls behind the letters let the title shine without being boring. For the site mockup, I used dark blue, red, and white as the main color palette. I chose these colors because I think they fit the mood of the play. Dark blue evokes a feeling of nighttime and the potential for supernatural occurrences. Red is a color associated with madness, murder, and conflict which Hamlet is full of. White is a neutral color that provides contrast against the darker colors making words easy to read and giving them more emphasis. For the actors’ page (using the Kenneth Branagh movie version as stand-ins), I used alignment and proximity to make it feel modern but not cramped. I think a modern design would be fitting for this particular performance of Hamlet since the production was done in a more modernized style. I used a typical left justification for the text as well as a different fonts and weights to differentiate between the subtitle (actor name and role) and the short biography of each person. I also used photos of the actors from the movie to help the audience envision the cast as the characters they played. Since we won’t be able to have video of the Nashville performance, I think we should use photos of it to help the reader connect and understand this particular interpretation better.
3 Comments
Jack Tucker
10/29/2018 02:17:05 pm
I vote for this page because of its logo and color palette. Looks great!
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Kathryn Moore
10/29/2018 02:17:14 pm
I really like this website layout. I thought that colors are implemented well, while still being very legible. The quote to start is unique and pulls in the viewer.
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Aubrey Keller
10/29/2018 02:25:59 pm
This is my favorite logo because it hints at the duplicity of Hamlet. The block-like shape makes it more modern than some of the other logos. I would move the two skulls slightly further apart. I would like this logo to be paired with Molly's site design.
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AuthorAshley Harris is currently a Junior at Belmont University. She is majoring in Publishing with a minor in English Writing. She hopes to end up working at a publishing house in NYC, publishing books for children and young adults. She has an affinity for the Christmas/ Archives
November 2018
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